We went to the 2010 Chicago Auto Show today and I remembered why I hated the auto show so much.....the droves of people caused me anxiety.  I have worked the show in the past as a representative which is probably the reason why I hate the show so much; they just let anyone into that place.  Why did I go then, you may be asking yourself?  Well, so I can see what is out there and tell you about it.

 

My first mission was to see what the Toyota display looked like.  Manufacturers dedicate resources far in advanced for this show, so it's not like they can pull out to be modest or save expenses.  I really thought that they would be struggling for lookers, but I was so very wrong.

                                                                                                                                                                                          As you'll see in this picture, there were plenty of people wondering around the Toyota display, getting in and out of the cars and trucks, however, I did see several people paying close attention to the gas pedal and trying to see if they can find the shim installed by the factory to correct the recall.

 

 In fact, Toyota seemed to have the most impressive area, with Scion having a super awesome display as seen below.  I saw some new models from Ford and Lexus that I was impressed with; and I saw much of the same from so many other brands.  In all, for the typical consumer the show didn't really miss a beat from years past, but coming from the industry it was clear where costs were cut and publicized weaknesses where hidden.

 

In the next few posts, I'll put up some more pictures from the show and attempt to give more commentary about what I was excited about.